Are Local SEO Services Suitable for me?
Local SEO is suitable for all sizes of businesses. Whether you are a small local business or a large international company, it does not matter.
You often have a physical location (shop / office), but that does not always have to be the case. Most importantly, your customers are looking for products or services close to where they are currently located. This could be a restaurant in a city they are visiting for the first time or a window cleaner if you have just moved.
How do you improve your local findability?
The basics of search engine optimization also apply to local SEO. However, there are a number of specific activities that ensure that your company is easier to find for people in your area.
- Keyword research specific to your company and industry
- Optimizing content on the website for local findability, including structured data
- Optimize Google My Business
- Add your business to local listings and directory listings
WHY BET ON LOCAL SEO?
LESS COMPETITION
SEARCH BEHAVIOR CHANGES
HIGHER CONVERTION
LOCAL SEO WORKS GREAT
WHAT IS IMPORTANT FOR LOCAL RANKING IN GOOGLE?
RELEVANCE
This is the most important factor, as a search engine wants to return the most relevant answer in the results displayed. A result is only relevant if it matches what someone is looking for.
PROXIMITY
A search engine also takes the distance into account. The algorithm includes the distance between the location of the searcher and the local company. If you search via mobile, the location is not always correct, a search engine then looks at the location of your IP address for an indication.
AUTHORITY
How well known is your company? The better known and clearer Google can recognize your business as local and relevant, the better you will be reflected in the local results. The combination of factors ultimately determines how you will appear in the local results.
SPECIFIC SEARCHES NEARBY
We often know very well what we want and therefore search more and more specifically and preferably in the neighborhood. We are certainly locally action-oriented. Whether we want to buy something in a foreign city or whether we need to have a small repair done. Local results increasingly count.
