There’s so much that goes into getting found in local search results on the internet. What’s even more confusing is that it’s constantly changing. That means not just the way people are searching for you but the importance of what, where, when and how they’re searching. Where keywords were once king, today so much more goes into it. Yes, keywords are still important but now human signals, content, relevancy, etc. are what matter. Keeping up on the ever-changing search environment poses a real challenge for local businesses.